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Annies concept starts with her personal journey to find a workout routine, which helps her coming into balance physically as well as mentally. "I have always been very sensitive on both levels and I truly searched for an effective way of exercising that combines conscious movements and good music with best results. 

Since I have always been a dancer and worked as a cheerleader for many years, I started to create workouts based on Pilates, Yoga & HIIT and translated the natural movements of the body into my own “workout language”.  I have taken the best of all parts and developed the ANNIECONCEPT FITNESS approach.

ANNIECONCEPT was born - a soft and mindful Muscle Design Technique that tones & balances us on a physical, mental and spiritual level.

The mission has always been to create a place where all souls feel comfortable and valued. A place full of growth, healing and awareness. Creating the connection between inspiring & motivating workouts and a place full of fun, love & authenticity.



Following a process constantly is key to achieve your goals. For this your motivation is essential. Therefore a workout should be equal parts fun & effective. Physical & mental fitness is an opportunity to celebrate our bodies and enjoy our life.

ANNIECONCEPT FITNESS is suitable for everyone, wherever you are on your fitness journey. You are worth feeling energetic, connected, & healthy.


Here at ANNIECONCEPT we believe in a holistic, natural & healthy lifestyle. We are convinced that a healthy, happy & balanced life is only possible by paying attention to body, mind & soul equally.

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